Tourism And Regional Development In Romania Tourism Essay

Tourism And Regional Development In Romania Tourism Essay 1. Introduction Considering its largely acknowledged economic and social effects, tourism represents a sector of great interest to many countries development strategies (Zanina, 2011), (Egan 2003). The positive impact of tourism development is usually addressed in connection with the balance of payments, regional development, diversification of the economy, income levels, state revenue, employment opportunities (Pearce, 1991). The tourist life cycle, the local tourist strategies and policies, the use of information and communication technologies in promotion campaigns, etc. have an important influence in this context (Quian, 2010), (Hu, 1996). As far as regional development is concerned, tourism is seen as a driver able to turn to good account the less developed regions potential and, thus, to contribute to a more balanced distribution of economic activities over time and space as well as to the co-ordination of various policies in an inter-sectorial perspective (Nijkamp, 1999), (Constantin and Mitrut, 2008). It can also bring about encouraging responses to the question of regional competitiveness, based on the positive influence on regional employment and income. As a result of the indirect and induced effects, tourism generates jobs not only in its own sector, but also in connected sectors such as financial services, retailing, telecommunications, etc. However, the regional multipliers record significant variations, depending on the characteristics of each region, locality, project, etc. so that careful analyses are recommended in order to promote those projects able to generate the most important benefits to the region. Highly beneficial are the coastal, mountainous, urban and historic regions as well as those with exquisite natural resources. On the other hand, regions with different profile such as rural regions promoting green tourism, leisure and nature activities, the remote ones or undergoing industrial restructuring can also benefit from tourism growth (OECD, 1999) A focus on the factors that influence tourism development is also required in this respect, considering that, depending on the regional profile in terms of tourist attractions and economic situation, they might have a different significance within the corresponding strategies (Aghdaie and Momeni, 2011; Fletcher and Cooper, 1996). Thus, Crutch and Ritchie (2005) quoted by Koufodontis et al. (2007) place a special emphasis on the physical, economic and social factors embedded in the so-called regions image. Among them, the supporting factors and resources such as infrastructure, accessibility, facilitating resources (human, knowledge and financial capital), hospitality, and factors political will seem to play a special role. Only infrastructure alone, to mention one of them, is a multifaceted factor, with manifold implications. It is considered a component of the regional tourist product, comprising basic devices, buildings and service institutions of a major importance for economy and society. The main defining elements relating to a certain destination refer to accommodation facilities, gastronomy facilities, transport to destination, services for active leisure (e.g. ski resorts, sailing schools, golf clubs, etc.), retail network, other services (e.g. information, equipment rental companies, etc.) (Panasiuk, 2007). From a broader perspective, the Travel and Tourism Competitiveness Report prepared by the World Economic Forum (2011) has developed a complex, overall competitiveness index made of three main subindexes, namely regulatory framework, business environment and infrastructure and human, cultural and natural resources. Again, if reference is made to the business environment and infrastructure component, the corresponding subindex takes into consideration the following pillars: air transport infrastructure, ground transport infrastructure, tourism infrastructure, information and communication technical infrastructure, price competitiveness in travel and tourism industry. Consequently, the regional policy measures meant to improve the frame conditions for tourism development at regional and local level play a key role: they should constitute a coherent package, including economic, legal, institutional, infrastructure, cultural and social elements. The aim of the package must be the definition of a regional profile, stressing and taking advantage of specific feature of each local area (Funck and Kowalski, 1997). Based on these overall considerations our paper aims to discuss the tourism development factors proposing Romania as a relevant case study from two complementary perspectives: on the one hand, it displays an uneven regional development, which requires appropriate solutions in terms of regional strategies and policies; on the other hand the less developed regions have an important tourist potential, which might and should be turned to good account in order to reduce the gap separating them from the developed ones. Though, despite this potential the results are far behind the expectations, so that the study of the factors that still need a special consideration is highly required. In line with the results provided by the World Tourism Organization via the country ranking in terms of Travel and Tourism Competitiveness Index (Blanke and Chiesa, 2011), which indicate the weak infrastructure as one of the major obstacles for the development of the tourism in Romania, we have proposed and tested a model able to quantify and shed light on the regional disparities in this respect. Accordingly, the paper is organized as follows. First, a review on the tourism development in Romania is provided, emphasizing the disparities between its eight NUTS 2 regions. Second, a couple of econometric models are elaborated and tested in order to evaluate the impact of infrastructure on tourism activity, revealing the specific bottlenecks at regional level. Third, various solutions for tourism support, focusing on those able to surmount the infrastructure hurdle are discussed. 2. General discussion on tourism development in Romania The evaluation of Romanias tourist patrimony relies on a comprehensive activity of tourist zoning that was first developed in 1975-1977 and then periodically updated. Considering tourism as a system at national scale it has aimed at establishing a model for evaluating, constructing a hierarchy and proposing the most suitable ways of turning the tourist patrimony to good account. Multiple criteria have been used in order to delimit the tourist zones and to propose the priority actions in each specific case. As a result, a wide range of tourist zones have been identified, some of them of a particular importance to the European and worlds natural and cultural heritage. Thus, the natural patrimony includes the Delta of Danube as biosphere reservation, the Romanian shore of the Black Sea, the Romanian Carpathians, North Oltenia, Banat area, the Danube Valley, and so on. The most representative areas for the cultural heritage are North Moldova (with monasteries and churches declared worlds heritage by UNESCO), the medieval core of Brasov and Sibiu cities in Transylvania, the medieval fortress of Sighisoara also in Transylvania (the only one still inhabited in Europe), Bucharest and its surroundings, the Greek, Dacian and Roman archaeological sites in Dobrogea and Transylvania, the Neolithic archaeological sites in Moldova most of them located in extremely attractive areas from natural beauty viewpoint as well. More recently, the Spatial Planning of the National Territory has structured the zones of a major tourist potential into two categories, namely: (1) zones of a highly valuable and complex tourist potential (24% of the national territory), which includes national parks and biosphere reservations, protected national areas, cultural patrimony of national and international interest, museums and memorial houses, spa resources  [i]  ; (2) zones of a high tourist potential (34% of the national territory), with natural and cultural patrimony resources of especially national interest. An important characteristic of Romanias natural and cultural-historic patrimony is its relatively well-balanced territorial distribution that has a particular significance especially for the lagging regions, with other economic activities less developed. Based on its potential contribution to the general economic recovery, competitiveness and reduction of interregional disparities tourism is approached by all significant actors population included as one of the priority sectors of the Romanian economy. All governments after 1990 have included tourism development in their strategies, this interest being reflected by its privatization prior to other sectors  [ii]  . Though, the results recorded in the last fifteen years are far below the expectations: the rate of tourism growth is under the economic growth rate and the contribution of tourism to GDP is pretty low (2.3% in 2005 and approx. 2.0% in 2009 according to the methodology of the National Institute of Statistics  [iii]  .). According to the Travel and Tourism Competitiveness Index launched by the World Economic Forum in March 2007 Romania was ranked the 76th among 124 countries in 2006, with a score of 3.91 on a scale from 1 to 7. In 2011 the overall rank of Romania is 63, with a score of 4.17. With its three pillars referring to travel and tourism regulatory framework, business environment and infrastructure and human, cultural and natural resources, the index reveals relatively good results in terms of policy rules and regulations, price competitiveness in travel and tourism industry, human resources (education and training, workforce wellness), natural and cultural resources and quite poor results in terms of environmental regulation, air transport infrastructure, ICT infrastructure, availability of qualified labour. As a result, about Travel and Tourism Competitiveness Index Romania is behind almost all former or current EU candidate countries such as Estonia (score 4.88 and rank 28), Czech Republic (4.77 and 35) , Slovakia (4.68 and 37), Hungary (4.54 and 40), Slovenia (4.64 and 44), Bulgaria (4.39 and 54), Poland 4.38 and 63), etc. and, respectively, Croatia (4.61 and 38), Turkey (4.37 and 52) (Source: The Travel Tourism Competitiveness Report 2011, World Economic Forum, Geneva, 2011). 3. Some comments on the number of departures and arrivals of international tourists in Romania Romanian tourism has seen important changes during the transition from planned economy to market economy. Table 1 presents a series of indicators calculated in order to characterize arrivals and departures of tourists in Romania during the period 1990 to 2010, and also during the political cycles in this period. Statistical indicators are computed on the total number of tourists and transport categories. Table 1. The dynamic of the arrivals and departures of tourists for Romania (%) Indicator Index/rhythm Time period for the indicator 1990-2010 1990-1992 1993-1996 1997-2000 2001-2004 2005-2010 Arrivals of tourists in Romania Total Index change 114.8 98.0 90.0 102.2 133.7 128.4 The average annual rate of change 0.7 -1.0 -3.5 0.7 10.2 5.1 Road transport Index change 161.0 131.5 94.5 98.9 149.1 133.4 The average annual rate of change 2.4 14.7 -1.9 -0.4 14.2 5.9 Railway transport Index change 9.5 48.0 49.0 110.6 64.7 72.8 The average annual rate of change -11.1 -30.7 -21.2 3.4 -13.5 -6.2 Air transport Index change 448.0 113.7 147.2 122.9 100.0 132.1 The average annual rate of change 7.8 6.6 13.8 7.1 0.0 5.7 Ship transport Index change 63.6 57.4 110.3 82.5 137.8 82.4 The average annual rate of change -2.2 -24.2 3.3 -6.2 11.3 -3.8 Tourists departures from Romania Total Index change 96.7 96.7 53.4 102.3 108.8 152.7 The average annual rate of change -0.2 -1.7 -18.9 0.8 2.9 8.8 Road transport Index change 98.6 114.4 46.5 107.6 118.2 137.9 The average annual rate of change -0.1 6.9 -22.5 2.5 5.7 6.6 Railway transport Index change 7.8 44.1 74.3 69.0 34.6 87.8 The average annual rate of change -12.0 -33.6 -9.4 -11.6 -29.8 -2.6 Air transport Index change 911.3 57.4 184.1 132.1 127.0 274.1 The average annual rate of change 11.7 -24.3 22.6 9.7 8.3 22.3 Ship transport Index change 16.8 24.8 144.0 82.7 38.3 51.4 The average annual rate of change -8.5 -50.2 12.9 -6.1 -27.3 -12.5 Figure 1. The ratio between the number of arrivals and departures of tourists in Romania during 1990 2010 During the period 1990 2010 the two indicators, departures and arrivals of tourists have evolved quite different. Over the period 1990 2010 the number of arrivals of tourists in Romania recorded an increase of 14.8% with an average annual rate of 0.7%. For the same period, departures of tourists fell by 3.3% with an average annual rate of -0.2%. Figure 1 shows the evolution of ration between the annual number of arrivals and departures of tourists for Romania in the period 1990 to 2010. The values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of this ratio for the entire period are subunit which shows that throughout the analyzed period, the annual number of tourist arrivals in Romania was lower than the number of tourists departures from Romania. During the analyzed period, the data series of the number of departures and arrivals of foreign tourists in Romania are non-stationary, and they are integrated of order 1. Table 2 presents the results of applying the ADF (Dickey and Fuller, 1979) and Philips-Peron (Philips and Peron, 1988) tests used to determine the properties of stationarity and to determine the order of integration of the two data sets. Table 2. Unit root tests Variables Dickey-Fuller Philips-Perron L trend trend 1 Yes Yes 0 No No 3 Yes Yes 2 Yes Yes The null hypothesis H0 is non-stationarity of the variable. For each case the statistics value is specified and statistical probability of a type I error in given between brackets. Here, N_DEP_T means the number of departures during a time period and N_ARRIV_T designates the number of tourist arrivals during the same period. The two tests indicate non-stationarity of the data series of the number of departures and arrivals of foreign tourists in Romania. These series are non-stationary in levels but are stationary in first difference which shows that the two series are I(1). Furthermore, arrivals are stationary around a deterministic trend, while departures dont have this property. These properties are confirmed by applying two statistical tests: ADF and PP. In the following we mention some of the most plausible explanation of these evolutions. Firstly, political changes in 1989 caused an increase in the number of Romanian tourists who went abroad in the first years that followed. Secondly, the accession to the European Union caused a considerable increase in the number of Romanian tourists who went abroad, this being an immediate consequence of the free movement within the European Union. The largest growth of Romanian tourists who went abroad occurred in the 2005-2010 period of time. During this period the average annual growth rate was 8.8%, this growth being the immediate result of the accession to EU starting on January 1, 2007. The number of Romanian tourists who went abroad in the first three years of accession was 23.8%, 46.78% and 31.6% higher compared with 2006. Thirdly, the evolution of the number of Romanian tourists went abroad was caused by an increase in the average wage in the economy. During the period 1990 2010 the average annual growth rate of the average wage in the economy was 0.82%. The most significant increase occurred in the periods 2001 2004 and 2005 2010 for which the annual average increases were 7.85% and 11.37%. Table 3 presents the results of the Granger test applied to determine if there is a Granger causal relationship between the number of departures and the evolution of the average wage in the economy (N_NAW). The results confirm that the evolution of the average wage in the economy Granger causally determined the number of Romanian tourists who went abroad. By applying this statistical test we also established that there is no Granger causality between the number of tourists departures and arrivals. Table 3. Granger causality analysis between the number of departures, number of arrivals, and average net wage in the economy. Hypothesis F statistics Decision N_DEP_T does not Granger Cause N_NAW 0.09994 N_NAW does not Granger Cause N_DEP_T 5.68426 N_DEP_T does not Granger Cause N_ARRIV_T 0.32140 There is no causal relationship between variables N_ARRIV_T does not Granger Cause N_DEP_T 0.57462 4. Features of regional tourism development One of the main reasons of this unsatisfactory overall image is the insufficiency and bad state of both general and tourism-specific infrastructure, unable to meet the requirements of a modern, internationally competitive tourism. Other disfavouring factors in the last fifteen years have envisaged the rigidity of tourism administrative structures, the social instability, the poverty which the majority of population is confronted with, the deficient supply of food, fuel and other goods absolutely necessary to a proper tourism, the low managerial competence and tourism personnels behaviour, the image of Romania abroad, various environmental damages. Some of these drawbacks have been partially alleviated as a result of including tourism development as one of the priorities of the National Development Plan since 1999 (when the first plan was launched) and, consequently, of supporting it via national budget as well as EU pre-accession instruments (e.g. Phare). The investment and management efforts in tourism made it possible to stop the decrease in the total activity volume of this sector recorded between 1990 and 2000 and an upward trend has been recorded starting from 2001. Table 4 shows the average annual rates of three important economic indicators used to characterize the tourism activity at national level and each of the eight development regions: accommodation capacity (AC), staying over night (SON) and arrivals (A). The annual average rates are calculated for 1990 2010 period of time, and the electoral cycles of this period: 1990-1996, 1997 2000, 2001 2004 and 2005 to 2010. Table 4. The evolution of the main indicators of tourism between 1990 and 2010 Region Accommodation Capacity (AC) (number of beds) 2010 Staying over night (SON) 2009 Arrivals (A) 2009 Indicator Average annual growth rate 1990-2010 1990-1996 1997-2000 2001-2004 2005-2010 North-East 21279 1509550 1509550 AC -0.80 -4.62 -2.42 0.41 2.60 SON -4.45 -10.88 -6.43 4.96 1.38 A -4.77 -11.05 -3.15 1.94 1.26 South-East 13687 4423728 4423728 AC -0.86 -3.13 0.20 -0.30 0.58 SON -3.65 -9.43 -4.59 4.45 1.09 A -5.92 -10.79 -3.66 -1.23 -3.68 South 22625 1674366 1674366 AC -0.86 -2.13 -1.88 1.80 0.30 SON -4.32 -9.95 -6.08 1.79 0.76 A -4.73 -10.19 -6.59 0.44 -1.89 South-West 16410 1441604 1441604 AC -2.34 -7.05 -3.68 -3.12 2.26 SON -5.27 -11.09 -8.98 2.24 2.31 A -5.29 -12.69 -1.84 -1.90 -2.60 West 23257 1676496 1676496 AC -0.56 -2.73 -0.85 -1.88 1.78 SON -4.48 -12.46 3.32 -0.33 1.82 A -4.58 -12.05 3.13 0.10 -2.24 North-West 26103 2098589 2098589 AC -0.54 -1.55 -1.18 -0.83 0.06 SON -3.72 -10.36 -3.32 5.40 -0.03 A -4.38 -12.56 0.16 1.61 -2.16 Centre 42029 2665298 2665298 AC -0.26 -3.15 -1.61 -0.27 3.45 SON -3.23 -7.74 -3.97 5.64 0.11 A -4.46 -10.14 -5.36 0.94 -1.07 Bucharest-Ilfov 23120 1835779 1835779 AC 2.99 -5.35 -3.84 7.49 15.55 SON -0.65 -8.67 -10.23 14.37 4.46 A -2.59 -11.97 -10.67 12.00 5.51 Romania 188510 17325410 17325410 AC -0.61 -3.20 -0.83 -0.30 1.92 SON -3.59 -9.86 -4.94 4.97 1.42 A -4.85 -11.20 -3.46 0.69 -1.46 Data source: NIS TEMPO 2011 and the authors processing of data; for SON and A the rhythms are calculated for the period 1990 to 2009. We highlighted the following aspects of the evolution of the considered indicators on national level and for the eight development regions on the 1990-201 period: the average annual growth rate of the accommodation capacity of 2.99%, was recorded only in the Bucharest Ilfov region, in all other regions it have declined between -0.26% annual average in the Central region and -2.34% in the South West region; at national level the decline was -0.61% on average each year; in all developing regions there has been an annual average decrease in the number of overnight stays over the whole period 1990 2009. The annual average decrease of this index value among regions ranged between -5.27% in South-West and -0.65% in the Bucharest-Ilfov region. Nationally there was a decrease in the annual average number of overnight stays of -3.59%; the number of arrivals over the 1990-2010 period decreased every year with an average of -4.85%. The annual average rate for the eight regions ranged from -5.92% in the South East region to 2.59% in the Bucharest Ilfov region; the most significant decrease for the three indicators in most regions were recorded during the first two election cycles between 1990 to 2000. Since the period 2001 2004 there is a noticeable stabilization and a relative increase of values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹for the three indicators both at national and regional level. This tendency is correlated with the overall evolution of the Romanian economy, which has recorded an important economic growth during 2000-2008 period (annual growth rates were above 5%). During the 2001 2004 period the annual average GDP growth was 6.0% and for the period 2005 to 2010 it was 3.9%. The economic growth rate during 2005 2010 has been reduced significantly due to economic crisis that affected the Romanian economy in 2009 and 2010. In the period following the political changes of 1989 a reduction of the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of above mentioned three indicators has been recorded at both national and regional levels because of the following reasons: the number of employees in the economy has significantly decreased and thus the number of employees who requested a ticket for rest and treatment by union decreased. In the planned economy era unions distributed a considerable number of tickets for rest and treatment to its members. Many times the employees right to such a ticket turns into an obligation to accept it. Under these conditions a large number of spa resorts have completely closed their accommodation capacities; a significant number of Romanians have preferred spending the holiday in other countries, mostly in Greece and Turkey; public road infrastructure and railways has not developed to the level required by Romanian and foreign tourists. The average annual increase in length of public roads during 1990 2010 was only 0.62%, and the length of railways was reduced on average by -0.25% annually. The accommodation capacity in use increased by 8.39% at national level as a result of the major increase in Bucharest-Ilfov region. Most of the other regions recorded smaller or bigger increases and only in the South region the accommodation capacity in use decreased. This is a result of the restructuring and modernization of the tourism capacity inherited from the communist period. The progress is visible in term of increase in the share of higher quality standard capacities (3-5 star capacities), especially after 2000 (Baleanu et. al., 2008) (Olteanu, 2011). As far as the distribution by region of the accommodation capacity is concerned, an important disequilibrium can be easily noticed between the South-East region and the rest of the country, which is explained by the high concentration in the Black Sea area (Secara, 2010). However, the use of the accommodation capacity in this area is characterized by a big seasonality. The number of arrivals and staying over night has recorded different evolutions: the number of arrivals increased whereas the number of staying over night decreased, especially in the seashore area. These figures not only reflect the increase of the weekend tourism but also the increase in the number of tourists who chose as seashore destinations other countries such as Bulgaria, Turkey, and Greece (Olteanu, 2011). The index of using the accommodation capacity has a slightly increasing overall trend, as a result of combining important decreases (especially in the Black Sea area and Bucharest), but it has a relatively low overall level: only approximately one third of the accommodation capacity is used (Table 5). Table 5. The index of using the accommodation capacity in function in 2007 compared with 2000 (percentage) Region 2000 2008 North-East 31.7 29.3 South-East 44.8 42.5 South 28.9 32.8 South-West 42.6 41.2 West 36.3 35.1 North-West 29.9 32.7 Centre 28.0 30.0 Bucharest-Ilfov 36.3 24.6 Romania 35.2 36.0 Source: Territorial Statistical Yearbook of Romania, 2009 Romanian tourism in general is still confronted with the outdated and insufficient infrastructure, unable to offer proper access to architecture monuments, archaeological sites, to meet the demand of parking lots, information points for cultural sites, belvedere points for defence walls, medieval fortresses, churches, monasteries, camping lots for pilgrims, etc. Also the connected facilities hotels, motels, restaurants, gas stations, car rental firms are still behind the demand. The transportation infrastructure is particularly weak in all its forms road, rail, naval and air, with an emphasis on road infrastructure: the highways are almost inexistent while the modernized roads are insufficient and concentrated especially around the Capital city (Table 6). Table 6. The density of public roads and modernized public roads (Km/100sq Km) in 2008 Region PR/100kmp MPR /100kmp North-East 36.6 9.34 South-East 30.7 6.64 South 36.5 11.79 South-West 36.5 12.56 West 32.1 9.17 North-West 35.4 8.39 Centre 31.4 8.17 Bucharest-Ilfov 48.9 36.37 Source: Territorial Statistical Yearbook of Romania, 2010 In almost all regions the public roads have a low density, whereas the modernized public roads represent less than one third out of total. The exception is the Bucharest-Ilfov region, where the density is higher than in the rest of Romania and the modernized public roads represent approximately 60% of the total length at country level. For comparison, in 1998, the density of public roads was 165.45 in Denmark, 64.75 in Germany, 51.29 in Sweden (referinta). The importance of public roads is explained by the fact that a big share of tourist activity in Romania is supported by road transportation. Thus, according to NIS da

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An Orange Juice Label as a Microcosm of Society One facet of Herbert von Hundstein's theory of universality is that all components of culture, from obvious propaganda campaigns to written notes exchanged on refrigerator doors, are meaningful and representative of society as a whole. Von Hundstein writes in Kultur ist Alle; Alle ist Kultur, The most mundane may also be the most significant, for is our culture any less forgotten in the private conversations of two lovers? Culture does not exist in a vacuum: it permeates all like oxygen, and for that reason anything in existence is a product of its culture. (34) Therefore, a parking ticket, office memo, and orange juice packaging are all representations of culture. It is the orange juice label that concerns us here, and its promotion of ambiguity, assumptions of the audience's supineness, and reliance on other texts. The word "minute" has multiple meanings, as does "maid," and thus "minute maid" is infinitely problematic. Are we to assume that the "maid," an unmarried girl or woman, is only a maid for a minute? After those sixty seconds, is her virginity gone? If this is the intended reading, being the primary denotations for both words, then should this company really be selling orange juice and not sex toys? Examining the phrase "minute maid" from a grammatical viewpoint, we could easily extrapolate that "minute" here serves as an adjective, modifying "maid," and thus means "a very small" maid. Perhaps virgin dwarfs create orange juice. The company presumes to convey a quickness created through the additional services of an assistant, a maid making a laborious process go by in a minute; however, that reading is only one of many possible. During the 2000 preside... ... cause orange juice labels to be less ambiguous, assumptive, and intertextual in the future. Let us not oversimplify and assume that one orange juice label does not matter, that the simple commands "shake well before enjoying" simply fall on blind ears and deaf ears. As von Hundstein states, this orange juice label contains a microcosm of society: within its directives lie the problems and successes of society. The orange juice label thus serves as a litmus test of American culture in general, and we can determine that American culture requires a fairly informed populace used to interpreting assumptions and intertextuality to avoid problematic ambiguity. Works Cited Minute Maid. "Orange Juice Label." Packaging on product purchased 27 Apr. 2001. Von Hundstein, Herbert. Kulture ist Alle: Alle ist Kulture. Trans. Gary Boyle. Dresden: U of Dresden P, 1994.

An Ethical Dilemna Essay -- GCSE Business Marketing Coursework

An Ethical Dilemna After three years with the company, Sandy was promoted to assistant plant manager. This was a big step for Unity Welding and Construction, as well as for the industry; Sandy was one of only a handful of women who had broken through the â€Å"glass ceiling† and made their way into management. She had proved to the men around her that she deserved the job, and she was now being toasted by assistant managers from other plants across the country John, her boss, had been her advocate with the company. He had personally lobbied upper management in her behalf. Unity Welding and Construction is a national firm with twenty fabrication plants, primarily in the South. The company does contract work for other companies that require welding or fabrication of metals into items used in the construction of aircraft, ships, bridges, and component parts for consumer durables. Each plant caters to specific industries. Sandy’s plant produces parts primarily for the automotive industry and is located in Arizona. Arizona is perfect for Sandy because of her acute asthma problems. As a teenager, she once visited relatives in Atlanta and had to be hospitalized because of her reactions to the different plants and foliage. Sandy’s doctor told her at the time that she would have fewer problems with her asthma if she resided in one of the arid regions of the United States. Six months had passed since Sandy’s promotion, and her first performance rating from John was excellent. John told her that if she continued this type of performance, she would probably be a plant manager in three to six years. Sandy developed some innovative ways to increase productivity during her six months on the job. For example, she successfully implemented a â€Å"team concept,† which gave responsibility for certain projects to the workers on the plant floor. She offered incentives if they could decrease job times and increase profitability. John gave Sandy his full support, and the pro-gram was working well. Worker salaries on these special projects jumped from an average of $15 per hour to $24 per hour, yet the company’s bottom line continued to improve. Workers in the plant began competing to get on special projects. With the increasing competition, Sandy noticed that the workers were starting to cut corners. Minor worker injuries began to increase, and Sandy was concerned about how... ...or. Sandy cannot modify the quality control statistics even if it means she will loose her job, and she cannot overlook the workers disposing of toxic waste improperly. Even if this means that she will be one of many, loosing their jobs. As a Rule Utilitarian Sandy cannot forget about OSHA or the EPA. She will tell John that she cannot change the information on company documents because it is unethical. Sandy will do what is morally right, even if it means she will lose her job and her health insurance along with many other employees. Looking at these various outcomes from just one dilemma shows how differently a situation can turn out because of someone’s ethical and moral philosophies. We all must make ethical decisions, and some decisions are much harder to decide then others because of what is at stake. By looking at these different philosophies, I was not trying to judge or decide what is morally right or morally wrong, instead I was just trying to bring to light how a decision can have an effect on everyone around them. Bibliography: Farrell, O. C., & Fraedrich, J. (1997). Business Ethics Ethical Decision Making and Cases. New York: Houghton Mifflin Company

Advantages of supply chain management Essay

One is cost advantage. Companies that have implemented supply chain management have a 45% supply chain cost advantage over their competitors. [1] Price of raw materials and end product are optimized due to collaboration between two parties. The sharing of vital information in the early stage of development, and the effective communication of methods and requirements allows parties within the supply chain to effectively benefit each other in terms of cost. Another is faster time to market. Companies met their promised delivery dates 17% faster than their competition. [2] Through early information and forecast, suppliers can also efficiently design their production and implementation process through collaboration. This allows supplier to reduce the lead time to produce their products within the supply chain. Disadvantages of supply chain management over traditional competitive procurement processes. First is the difficulty of maintaining supply chain relationship. Supply chain relationships are probably the most fragile and the most susceptible to breaking down. [3] This is because a poor relationship at any part of the supply chain can cause major problems to the entire supply chain. In today’s global market, the customers have the power over the suppliers. Everyone else in the supply chain must quickly satisfy the demands or else face the possibility of loosing them. Another disadvantage is the need to share vital information for collaboration purposes which leaves a company vulnerable to illegal copying of ideas or methods. Although these can be safeguarded by proper agreement between parties, but the forces of market competition may compel violations of agreement intentionally or unintentionally.   If supply chain management is actually a superior way of managing procurement and production, how (if at all) does that modify any of the economic `big ideas` we examined in Module 1?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Supply Chain Management plays a major role in the concept of supply and demand. With parties closely related through collaboration, the identification of demand which is needed by the suppliers to support the collaborative company is easy, allowing suppliers to maximize profit given the level of demand. On the side of the collaborative company, the control of supply of raw materials is easy, which again would allow them to optimize profit. References: Ferguson, B. (2000). Implementing Supply Chain Management. Retrieved December 3, 2006 from http://www.apsreview.com/archive/spring2004/images/APICS.pdf    [1] See Implementing Supply Chain Management at http://www.apsreview.com/archive/spring2004/images/APICS.pdf    [2] See Implementing Supply Chain Management at http://www.apsreview.com/archive/spring2004/images/APICS.pdf    [3] See Implementing Supply Chain Management at http://www.apsreview.com/archive/spring2004/images/APICS.pdf   

Pmr in Hypnosis

PMR When you’re ready make yourself comfortable, take a deep breath and close your eyes. All you can hear is the sound of my voice, any other sounds you hear will start to fade as you listen to the sound of my voice. You will start to feel relaxed. More relaxed than you have been before. This is just for you, there is no one who needs anything from you and you can start to feel at ease with yourself. Feel your body start to relax. Feel the hair on the top of your head start to feel loose and free. Start to feel the muscles around your forehead relax and smoothen. Feel the tiny muscles in your eyebrows relax, move down to your eyelids and let them feel loose and relaxed. If you feel your eyelids twitching, don’t worry try and let them relax as much as you can. Relax your cheeks and feel the tiny muscles in your mouth loosen and relax. Moving down now to your neck, feel those muscles relax, feel the relaxation run down your spin. Feel all the weight being lifted off your shoulders and notice how comfortable and relaxed you feel. Move down now to your Arms, relax the muscles in your arms, your arms feel loose and heavy. Feel the relaxation go slowly through your arms to your hands and right to finger tips. You are now starting to feel more deeply relaxed. Notice how safe and peaceful you feel. Moving down now to your thighs and hips, notice how they feel comfortable and relaxed. Let that relaxation slowly tipple through your muscles down your legs and to the tips of your toes. You are feeling totally relaxed. Enjoy the feeling of being totally relaxed. Now I want you to picture in your mind a special place. A place you can go to when it is safe to do so, that makes you feel happy and relaxed. A place where you feel free as a bird to do what makes you happy. Try picturing the sounds of the sea slowly reaching the shore, all you can hear is the sound of the sea and the singing birds above you. Picture yourself lying on the beach and feel the soft sand running through your fingers, feel the sand in-between your toes now. And notice the warm sea breeze slowly working itself around your body like a blanket. While you listen to the sounds of the sea and feel the sand between your fingers and toes, you see a butterfly that lands on your knee. The butterfly has long colourful wings and you feel happy to be near it. You watch this butterfly for a moment before it flies off into the distance there is no one to bother you right now, you feel totally relaxed, safe and free to be wherever you want to be and do which ever you want to do. I am going to be quite for a moment and let you enjoy your special thoughts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Now you have found your special place I want you to remember to come here when it is safe to do so and relax. Relax and feel the peacefulness around you. Now I am going to count to five. After the count of five I want to you open your eyes, and when you do you will awaken feeling relaxed. 1. you are starting to become more aware of the chair beneath you 2. The everyday noises around you us are now coming back to you 3. half way there now feeling refreshed and relax 4. Nearly there now and 5. Open your eyes.

Evaluating Change at Alegent Health

Alegent Health (AH) conducted six large group interventions or â€Å"decision accelerators† (DA) to generate innovative strategies for the six clinical service areas. Researchers at USC’s Center for effective organizations contracted with AH to assess the impact of the interventions and help the organization learn how to leverage further change. The implementation feedback involved executive interviews and surveys from people who participated in the â€Å"review DAs†, thus reflecting on implementation progress and plan future changes and support a positive assessment of overall progress. People generally agreed that the implementation of the clinical strategies was going well. They were positive about social capital that had been created by the DAs, especially between managers and physicians, as well as evidence of culture change. Overall the majority of persons believed that the DAs were a great energizer for the organization, generated comprehensive strategies and catalyzed important changes. However the strengths of the DAs were mostly felt by top management while the perception of the DAs was weak in the middle of the organization. The absence of formal change management processes made important resource allocation decisions, trade-offs on technology, and coordination of quality processes across the systems more difficult. When the DA had more community participants, there were broader participation in the discussions, the debates were more intense, and the DA stayed on track. The results from the survey data revealed that the higher percentage of physicians the result was less comprehensive on the other hand when the DA had a high concentration of community participants, the vision was more comprehensive. Overall the DA affected a variety of changes in organization either directly or indirectly. The organization’s initial use of the DA process as a strategic visioning intervention persists in the minds of most organization members. DAs cannot do everything and complementary governance and implementation processes are necessary. Discus the strengths and weaknesses of the assessment. Once the intervention is done it should be evaluated to determine if it is producing the intended results. Feedback gives the desired result if the implementation of the interventions were correct. The strengths of the evaluation were collected through interviews and surveys whose results were positive. Almost everyone â€Å"buy into† the clinical strategies, the DAs were a great energizer hence a high level of commitment. Clarity was gained at the top management level and many physicians. The involvement of community participants resulted in a more comprehensive vision. While the weaknesses involve the organization’s ability to leverage the change, the data revealed a more complex set of issues, weak perception in the middle of the organization, the absence of formal change management and the outcomes of meeting with top management and physicians revealed a less comprehensive vision. Participants thought that the strategy should be more aggressive business oriented How could it have been improved? Their needed to be more internal support to leverage the change, hence people would not feel so overwhelmed by the changes. The changes needed to be programmable to facilitate a formal implementation of the intervention process. Their needed to be more sensing and calibration as it was evident that the community participants produce a more comprehensive vision. There also need to be more internal support to assist the middle of the organization. Reward allocation could be used to gain more support from the middle organization. How much confidence do you have in the lessons learned for this organization? I have a high level of confidence in the lessons from this case because the intervention characteristics were evident and the researchers made use of the institutionalization processes.