Learning outcomes Essay Example | Topics and Well Written Essays - 3000 words

Learning outcomes - Essay Example Link lifestyle and what is happening) In a decade’s time (1991-2001), the diagnosis of self-reported diabetes increased 61% in the US (Mokdad et al, 2003) including a startling increase from 1990 to 1998 among people in their 30s (Mokdad et al, 2000). Accounting for roughly 95% of all diabetes, type 2 diabetes is associated with obesity and weight gain (Mokdad et al, 2001), which is also increased over the same time period. One projection is that the 11 million residents that have been diagnosed with diabetes will increase to 29 million in 2050 (Boyle et al, 2001). The escalating prevalence of type 2 diabetes portends serious consequences for the quality of life of those affected and their families and communities. To stem the rising tide of diabetes, public health policies need to move upstream toward prevention or at least delay in the onset of type 2 diabetes. A number of scientific studies offer scientific evidence and new hope for curtailing the epidemic of type 2 diabetes with support for intensive lifestyle modification and modest weight loss as effective interventions among adults at high risk for developing type 2 diabetes (Diabetes Program Research Group, n.d.; Pan et al, 1997; Tuomilchto et al, 2001). The transitional state in the natural history of diabetes when impaired glucose tolerance (IGT), impaired fasting glucose, or both are present has recently become known as â€Å"pre-diabetes† which affects 12 million overweight Americans between the aged 45-74 years (Benjamin et al, 2003), also raising their risk for cardiovascular disease (American Diabetes Association, 2002). Detection of pre-diabetes is not a goal for most diabetes screening programs (Rolka et al, 2001), but the lengthy development period diabetes, coupled with the potential to prevent or delay the onset of type 2 diabetes, offers an opportunity for multifaceted prevention efforts. Distinct preventive medicine strategies have been presented by Rose (1985) as follows: 1) the

Theory on selected topics Essay Example | Topics and Well Written Essays - 1500 words

Theory on selected topics - Essay Example These products are usually categorized according to their characteristics of market growth rate and market share. A typical BCG matrix is shown in the figure below: As we all know that McDonald’s Corporation is made up of world-wide business, such as McDonald’s USA, McDonald’s Europe, McDonald’s Asia and McDonald’s America. We are going to use the lens of BCG matrix to determine the position of each of these businesses in a BCG matrix for McDonald’s Corporation. (QuickMBA, 2009) STARS: Stars are those products that have a large market share in a rapidly growing industry. In simple words, these are successful products that need continuous investment to maintain their dominating position in the market. According to the statistics given in McDonald’s Corporation’s annual report, McDonald’s USA is a star. It has a high market share in the market which is booming rapidly. However, due to increased competition in the market, McDonald’s Corporation should invest in McDonald’s USA heavily, so that they do not lose out market share to other competitors like Burger King or KFC. (Daft, 1997). A question-mark is a business that has low-market share in the rapidly growing industry. In order to increase the market share, the business will need more and more resources. However, it is not guaranteed that the business has enough potential to become a start. In the case of McDonald’s corporation, McDonald’s Europe falls under the category of a BCG Matrix â€Å"Question Mark†. McDonald’s Europe has found it tough to break into the food industry which is already congested with various firms in the industry. The culture diversification in the different parts of Europe has also resulted in low-demands and cash returns for McDonald’s Europe, making it a question mark. The only way to cure the problem is that McDonald should carry out a market research to find out what people